Email infrastructure
Two-market email launch for a fleet management software company
A fleet tracking company needed to reach two different markets from day one.
01 / Phase
Set up
Domains, SPF, DKIM, DMARC
02 / Phase
Segment
Two markets
03 / Phase
Launch
Parallel campaigns
04 / Phase
Result
74.7% open rate
Context
There was no domain setup, warmup or sequencing in place for either market.
Problem
Launching cold into two markets at once could burn deliverability before either campaign proved itself.
What was built
- Set up separate sending domains, authentication, warmup and list verification.
- Launched one campaign per market in the same week.
Results
- 74.7% open rate across both markets.
- Both launches ran without deliverability problems.