Industrial
North American pipeline for a German process equipment manufacturer
A German manufacturer entering North America had no CRM, no prospecting system and no way to tell which plants fit their machines.
01 / Phase
Score plants
Process fit and confidence tier
02 / Phase
Watch signals
Expansions, permits, new lines
03 / Phase
Reach out
Email and LinkedIn together
04 / Phase
Pipeline
CRM deal stages from scratch
Context
The team sells capital equipment into chemical, food, battery and building materials plants. They were growing in North America with a small sales team.
Problem
Discovery calls were going to accounts that would never be a process fit. There was no pipeline to track the ones that were.
What was built
- Scored target plants on process and equipment fit, with a confidence tier for each.
- Set up monitoring for plant expansions, new lines and permits across US states.
- Ran coordinated email and LinkedIn outreach to plant and engineering leaders.
- Built a CRM pipeline from scratch so the team could see every deal stage.
- Live end to end within 2 weeks of kickoff.
Results
- Outreach helped move a $150,000 deal over the line.
- 5 discovery calls from campaign replies.
- The client called the investment "worth every penny."