Outbound
First outbound campaign for a specialty food brand
A food brand that had grown on referrals had never run outbound to wholesale buyers.
01 / Phase
Build lists
Buyers and executives
02 / Phase
Verify
Clean contact data
03 / Phase
Launch
Email and LinkedIn
04 / Phase
Close
5 deals
Context
The brand wanted to reach wholesale buyers and executives across North America with no list and no sending setup.
Problem
No verified contacts, no email infrastructure and no proof the channel would work for them.
What was built
- Built verified contact lists of wholesale buyers and executives.
- Set up email deliverability from a cold start.
- Launched email and LinkedIn outreach in the same week.
Results
- 5 closed deals from the first campaign.
- A repeatable outbound channel where there was none.