CRM automation
Under-60-second lead response for a telehealth brand
Paid traffic was arriving after an acquisition, and every lead waited on a person to notice it.
01 / Phase
Lead arrives
Paid ad, form fill
02 / Phase
Trigger
CRM automation
03 / Phase
Respond
SMS and email in 60s
04 / Phase
Reactivate
3,000 past customers
Context
Leads from paid ads came in with no automatic follow-up and no response time target.
Problem
Slow follow-up meant paid leads went cold before anyone called.
What was built
- CRM automation that sends SMS and email within 60 seconds of every new lead.
- A reactivation campaign to 3,000 customers from before the acquisition.
Results
- Every inbound lead answered in under 60 seconds.
- Reactivation reached 3,000 past customers.